What’s Your Website Doing?

A local restaurant that we’ve been working with in the Sacramento area for the last two years finally decided that they will let us try and tap the online (potential) client pool.   We started cutting the wasters (i.e. phone books, papers, or classifieds) and introducing new ways for them to advertise and market their business.  There are some print publications that can still be utilized, but it has to be carefully targeted.  That said, at first they were quite hesitant, not grasping, even believing the concept of how the internet could drive traffic through their door.  Besides those flyers and coupons we’ve been printing for them, it was clear that they needed something else.   Anyways, the results have been incredible with a large percentage increase in new walk-ins who turn into regulars, something their competitors aren’t experiencing.   Times are tough, especially for small business and it will probably get tougher once the commercial real estate bubble bursts, so don’t waste your money on wasteful advertising “black holes”.

We’re just glad we are able to help local businesses realize their potential and hopefully have a brighter tomorrow.  So remember, it’s not whether you have a website for your business; it’s what that website does for your business.