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What is a website? Why do I need one?
by >Cyrillicus

Well besides the technical stuff, a website is really the first impression an internet user has of your company, a vehicle for delivering information. A lack of a website not only gives an impression of void to the customer, it also breeds feelings of neglect, neglect of the business owner towards the customer. The customer thinks that if a business does not care enough to provide information to them on demand than that business does not want their patronage. Remember we live in the go-go on demand society, quite frankly an impatient society. If 73% of Americans go online before they make a purchase, that means that you are not tapping the potential 73% of the market .

Let's look at the credibility issue. A website is the new business card, would you do business without a business card, well you can but that speaks more about your business than you might think. The same analogy can be brought to the good old phone book. Ten years ago you wouldn't do business without a listing in one of those hefty books, why? Because everyone used it to find everything. So if most everyone is using the internet to find where to spend their next buck, you should be there for them to find.

Your website is also a marketing tool, the most important marketing tool, one that may sink or elevate your business image. An ugly, hard to use website will hurt your business more than help. Imagine meeting someone for the first time; they have chunks of food in their beard, disheveled hair, and clothing that didn't fit the occasion. You'd run the other way, so will we if we see that kind of website. In this business the first 16 seconds of a customer visit to your website are the most crucial, if they aren't impressed they will disappear. We call those websites painful, and if you have an unprofessional website than you and your business are unprofessional. A website must have a pleasant design, easy navigation and relevant content organized in a proper fashion.

An important step to building a website is when we talk to you. You as a business owner or manager know your organization best, you know customers and what they want. We need to know who is coming to your website and what they need. People don't really have time for fancy flash websites, and cute animations, they need to get in and get out with the information they were looking for. You must also remember that internet users are trained, inadvertently of course. They browse many websites and they expect certain standards, that is why it's important to hire a professional company that understands the demands of the consumer and builds an effective website.

[ Cyrillicus is a freelance website designer and a senior designer at Yak Studios ]
www.yakstudios.com
www.cyrillicus.com